Brand assets
Everything you need to show eSIM Park correctly: the logo in every colorway, the colors, the type and the rules — as a PDF brand book and a ready-to-use logo kit.
The logo
A SIM card with a tree in it. Keep clear space of half the tile height around the mark, never smaller than 16 px, never with gradients, shadows or distortion. In text write eSIM Park; in URLs and handles esimpark.
Colors
Wasabi is never used as text on white (1.2:1). On light backgrounds brand text is Wasabi 600, #666900. Icons and arrows on a Wasabi button are Plum Noir, never white.
Type
Space Grotesk
Headings, numbers, prices, buttons.
Hanken Grotesk
Paragraphs, lists, forms. Hindi and Chinese pages use Noto Sans Devanagari and Noto Sans SC.
What is in the kit
Vector logos (SVG)
Mark and horizontal lockup in plum, wasabi and mono, for print and web.
Raster logos (PNG)
Marks at 512 and 1024 px on transparent background, lockups at 1680 px.
Web icons
Favicon set and the Open Graph share image.
Brand book (PDF)
Nine pages: brand, logo, colorways, colors, type, interface, SEO and naming, do and don't.
Using the assets
- Press, partners and creators may use the logos to refer to eSIM Park; do not alter them or combine them with other marks.
- Do not imply endorsement or partnership without a written agreement. Questions: info@esimpark.com.